Affiliate Marketing: The Expectation vs. Reality And How to be Successful

“Affiliate marketing has made businesses millions and ordinary people millionaires,” is one of the most famous affiliates marketing quotes by Bo Bennet. When it comes to affiliate marketing, there are many deceptions that surround this topic- so how about we clear it up.

What Is Affiliate Marketing in the First Place?

Affiliate marketing is the process of earning a commission by promoting other people’s (or company’s) products. You find a product you like, promote it to others and earn a piece of the profit for each sale that you make.

In simple terms I would put it this way;

Have you ever seen a movie that you loved so much you couldn’t wait to tell everybody about it and how they should go see it?

Image via EyeEm

Imagine if when they did, you got paid for recommending them to see it? Of course, that doesn’t happen, but if it did, that would be an affiliate marketing arrangement.

It’s nothing more than recommending products and services to others. When people buy these, the company who owns the product pays you for making the recommendation. Imagine if when they did, you got paid for recommending them to see it? Of course, that doesn’t happen but if it did, that would be an affiliate marketing arrangement. It’s nothing more than recommending products and services to others. When people buy these, the company who owns the product pays you for making the recommendation.

I know it sounds very easy, or rather, it doesn’t sound too complicated but I can tell you for a fact it entails more than that to succeed.

When I first got started with affiliate marketing I remember I would pick an offer for example on fitness; set up a landing page, direct traffic to it through social media sites and wait for the money to roll in my bank account as I lie on the beach while taking some whisky. And that was what I expected! But let me tell you how wrong I was, thinking that I could become a millionaire overnight. By the way now that I am writing about my experiences, I must have been delusional thinking that success can be achieved overnight. Unless you hit the jackpot and good luck with that!

I also remember reading an article that suggested how affiliate marketing can be done fast and with little effort. So I think at this point I was already being primed and ready to fantasize myself as the next millionaire. And this is what planted the seed of unrealistic expectations in my head.

The Reality of Affiliate Marketing

I later learnt that when it comes to affiliate marketing success does not happen overnight. You need to put in the effort and provide value to your audience. Actually, affiliate marketing isn’t hard but like any business venture, it requires knowledge, planning, and consistent effort to make any significant income.

Image via skenuer.com

Here’s How to Succeed in Affiliate Marketing

Here are some things you can do to ensure your venture into affiliate marketing is successful and avoid some of the mistakes I made.

  • Choose affiliate items that match your niche or the content on your home business website or blog. For example, if you write about cats, affiliate links to  animals in general won’t do well.
  • Mix and match affiliate ads so you don’t overwhelm your visitors. In-content affiliate links usually have the best click-through rates over image links. 
  • Always disclose your affiliate relationship. Most visitors will probably understand that graphic ad will lead to your getting paid, but if you write a review or use an in-text link as a recommendation, you want your readers to know that may lead to compensation as well. This ensures you retain transparency and trust with your readers, but also, it’s required by the FTC’s endorsement rules.
  • Market, market, market. Don’t rely on SEO or  social media alone to drive people to your website or blog, and affiliate referrals. Understand who your target market is, where you can find it, and how you can entice it to your site. There are many low cost and free ways to market your affiliate business.
  • Start an email list. The most successful affiliate marketers use email in their affiliate marketing. Don’t put this off. Email marketing can increase your affiliate profits significantly.
  • Consider using a lead page and funnel system to market your affiliate business. Lure prospects to your email list with a great free offer, and from there you can send them to your affiliate product page. In your email system, you can offer more great free content and more affiliate offers. 

Like all home businesses, you need a plan and daily involvement to make money with online affiliate marketing. Your success will depend on how well you execute your affiliate business plan.

For a step by step tutorial on how to get started and some amazing tips watch the video below.

Success is in your hands, watch the video below and start chasing your dreams of becoming an online entrepreneur into a reality.

Video via Life Mastery Channel